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Digital Marketing Manager Job Description

Marketing
✨ Customize with AI

Job Overview

We are hiring a Digital Marketing Manager to lead our online marketing efforts at [Company Name]. You will own performance marketing, SEO, social media, and email campaigns — driving measurable growth in traffic, leads, and conversions. You are equally comfortable with strategy and hands-on execution, and you make decisions based on data.

Key Responsibilities

  • Plan, execute, and optimize digital marketing campaigns across SEO, PPC, email, and social
  • Manage Google Ads, Meta Ads, and LinkedIn campaigns with a focus on ROI
  • Develop and execute SEO strategy to drive organic traffic growth
  • Lead email marketing campaigns including nurture sequences and newsletters
  • Manage social media presence and content calendar across platforms
  • Track and report on digital KPIs (traffic, CPL, CAC, conversion rates, ROAS)
  • A/B test landing pages, ad creatives, and email content
  • Collaborate with the content and design team to create campaign assets

Requirements & Qualifications

  • 4+ years of digital marketing experience
  • Hands-on expertise with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
  • Strong SEO knowledge including technical SEO, content, and link building
  • Proficiency with marketing analytics tools (Google Analytics 4, Search Console, Semrush)
  • Experience with email marketing platforms (HubSpot, Mailchimp, or Klaviyo)

Core Skills & Technologies

Google Ads / Meta Ads / LinkedIn Ads SEO (Technical + Content) Email Marketing Google Analytics 4 A/B Testing HubSpot / Marketo Social Media Management Marketing Automation

Nice-to-Have Qualifications

  • Google Ads or Meta Blueprint certification
  • Experience with CDP or CRM data
  • Video content marketing experience

What We Offer

  • Competitive salary
  • Ad budget ownership
  • Hybrid work
  • Health benefits
  • Growth to Head of Marketing