Marketing Manager Job Description

Job Overview

We are looking for an experienced Marketing Manager to lead marketing strategy and execution at [Company Name]. You will oversee campaigns across digital, content, events, and brand, driving customer acquisition, engagement, and revenue. This is a leadership role for someone who combines strategic thinking with hands-on execution.

Key Responsibilities

• Develop and execute integrated marketing strategies across digital, content, and offline channels
• Manage brand identity, messaging, and market positioning
• Lead demand generation campaigns (SEO, SEM, email, social, events) to drive qualified leads
• Collaborate with sales on ABM (account-based marketing) strategies
• Manage the marketing budget, allocate spend, and measure ROI across channels
• Analyze marketing performance using analytics tools and optimize campaigns based on data
• Lead a team of marketing specialists and coordinate with external agencies
• Build thought leadership content — blog posts, whitepapers, webinars, and case studies

Requirements & Qualifications

• 5+ years of B2B or B2C marketing experience with 2+ years in a management role
• Proven track record in building and executing multi-channel marketing campaigns
• Strong digital marketing expertise: SEO, SEM, social media, and email marketing
• Data-driven mindset with proficiency in Google Analytics, HubSpot, or similar
• Excellent leadership, collaboration, and project management skills

Core Skills & Technologies

Nice-to-Have Qualifications

• Experience marketing SaaS or HR tech products
• Agency management experience
• MBA in Marketing

What We Offer

• Competitive salary
• Marketing budget ownership
• Health insurance
• Hybrid work option
• Career growth to Director of Marketing