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SEO Specialist Job Description

Marketing
✨ Customize with AI

Job Overview

We are looking for an SEO Specialist to grow organic search traffic and improve search engine rankings for [Company Name]. You will own the SEO strategy — from technical audits to content optimization and link building — and work closely with the content, product, and engineering teams. This is a high-impact role for someone who lives and breathes search.

Key Responsibilities

  • Develop and execute a comprehensive SEO strategy to increase organic traffic and rankings
  • Conduct technical SEO audits and fix issues related to site speed, crawlability, and indexing
  • Perform keyword research and optimize on-page content for target search queries
  • Build and execute a link building strategy through outreach, guest posting, and digital PR
  • Optimize content for featured snippets, People Also Ask, and rich results
  • Monitor rankings, traffic, and conversions using Google Search Console, GA4, and Semrush
  • Implement schema markup and structured data to enhance SERP appearances
  • Collaborate with content writers to create SEO-optimized articles and landing pages

Requirements & Qualifications

  • 3+ years of SEO experience with proven organic traffic growth results
  • Strong technical SEO skills (Core Web Vitals, site architecture, crawl budget)
  • Proficiency with SEO tools: Semrush, Ahrefs, Screaming Frog, Search Console
  • Understanding of Google Search Quality Guidelines and algorithm updates
  • Ability to analyze data and translate insights into actionable SEO recommendations

Core Skills & Technologies

Technical SEO On-Page Optimization Keyword Research Link Building Google Search Console Semrush / Ahrefs Schema Markup Content Strategy

Nice-to-Have Qualifications

  • Experience with programmatic SEO
  • Google Analytics 4 certification
  • Understanding of JavaScript SEO

What We Offer

  • Competitive salary
  • Remote work option
  • Learning budget
  • Health benefits
  • High SEO ownership and impact